She also has a clothing brand, Meji Meji, through which she recently launched a hair protective, silk-lined bucket hat and face masks. “My inspiration is rooted in mySouth park oh my god they killed kenny you bastards shirt moreover I love this identity and culture. It is displayed in everything I do,” Oye says. That includes her ever-inspiring beauty and hair looks, too: Oye rocks braids of all kinds; from those that are green dyed and cheekbone-length to cornrows that cascade into a billow of coils.
It took time for Oye to feel completely comfortable with herself, and her hair. Growing up in Ohio, “I was often the South park oh my god they killed kenny you bastards shirt moreover I love this only person of color in the room, and when I wasn’t, I was the darkest shade,” she recalls. “I had to toughen up really quickly. For so long, I did not identify myself as beautiful. I hated the skin I was in.” In the 6th grade, her teacher made her read The Skin I’m In. “I saw myself in the main character, Maleeka. That book was a turning point for me.