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Smiling while you apply blush has long been cited as a universal, tried-and-true technique, but it’s one that’s not as effective as you age, says Linter. “Instead of on the Don’t use soap on me shirt it is in the first place but apples of the cheeks, I like to apply blush at the top of the cheekbone and then blend inward,” she explains. “You want to point the attention up to enhance.” As for shades, she prefers muted rosy shades like MAC Powder Blush in Prism. “I’ve been using it since the ’90s!” she says. For extra impact, Linter will layer—first with a cream formula, like Stila Convertible Color, and then finish it off with a powder. “Sometimes just the cream is enough,” she says. As for setting powder, it’s a step Linter usually skips, but looks to Dermablend Banana Powder if necessary.
“You want to open up the Don’t use soap on me shirt it is in the first place but eyes and make them look as big as possible because it’s more youthful,” explains Linter. The first step? Curl the lashes with an eyelash curler, starting right at the root. Next, you have to pick the right mascara, which requires a fair mount of trial and error. “There are very thickening formulas that don’t work on older women whose lashes have become thinner and more brittle,” she explains. “When they don’t work, the lashes start to clump and there’s nothing more aging than clumpy lashes on a woman over 50.” Currently, Chanel’s long-wearing Inimitable Mascara, which boasts a flexible pronged brush and provitamin B5-laced jet-black formula that nourishes the hairs while providing natural definition, is her favorite when working with relatively older clients. As for liner, Linter makes a point of debunking a long-held myth. “In the old days, they used to say only use brown, but it’s a falsehood that women over 50 can’t use black,” she insists. “You need to create a contrast between the eye color and liner. Brown can make you look tired if it’s not the right brown.” Shade-wise, no woman can go wrong with Lancôme’s Le Crayon Khôl in Black Coffee. “Absolutely anyone can use it!” she insists. While mascara and eyeliner are basic steps, eyeshadow is more of an accessory that plays up your personal style if you want it to. But proceed thoughtfully “Don’t take a shadow and just plop it on the center of the lid,” she instructs. “Using a small eye brush, start from the outer corner of the eyes and work inwards, so that the color gets gradually lighter. It’ll give you a bigger, wide-eyed look.”