This Witch needs Whiskey Jameson before any Hocus Pocus t-shirt

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BUY ITThis Witch needs Whiskey Jameson before any Hocus Pocus t-shirt

This Witch needs Whiskey Jameson before any Hocus Pocus t-shirt

That MJ store closed in the This Witch needs Whiskey Jameson before any Hocus Pocus t-shirt 2010s and fashion’s pendulum swung away from tacky glitzy glam to the nun-chic austerity of Phoebe Philo’s Céline. But the pendulum swings back. Teenage dreams of fashion are what fuels Marc Jacobs’s new collection, so aptly titled Heaven. Launched yesterday and priced between $45 and $395, Heaven is a compendium of all the things millennials remember from Bleecker and 11th and the fashion culture that radiated from that hot spot. Technically speaking, it’s a polysexual line of clothing with pubescent dread phrases like “totally fucked up” and “more teen angst” printed on baby tees and hoodies, pleated skirts in acid daisies, and baby rib cardigans. There are also vintage magazines and CDs for sale under its banner and a selection of stuffed animals inspired by a dual-headed bear that appears in a 1994 photograph of a nude Katie Grand, Jacobs’s longtime muse and collaborator. The collaborations that dot its launch are the brainchild of Ava Nirui, @avanope, a gifted curator of fashion’s past and predictor of its present. Spiritually, Heaven is the manifestation of a restless nostalgia for Gregg Araki and Fruits magazine both Heaven collaborators and (though un-cited in the press release) Stinky Rat by Marc Jacobs, plus all the sort of dingy but essential “everything stores” that populated New York when those things were all the rage.

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