The scarf started popping up on Posen’s social media feeds just after they launched the Santa black cat what Christmas tree sweater project. Female activists were gifting it to other female activists. Gloria Steinem purchased one, as did Jane Fonda. Proceeds of the sales went to various organizations including Emily’s List and She Should Run. As the project grew, Posen and Goldstein began to partner with grassroots organizations like Stacey Abrams’s Fair Fight, NARAL Pro-Choice America, and the Women’s March to produce merchandise like t-shirts and mugs. They operate with a revenue share model and recently launched a program called Mobilize Monday, through which they will donate $2,020 (chosen for the year 2020) to a different grassroots organization in a strategic state. There is also Flip It Friday, which encourages Resistance by Design fans and followers to donate to the campaign of a specific democratic Senate candidate.
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