The ugly truth is that recycling isn’t a long-term solution. There simply aren’t enough end uses for recycled plastic, and so rather than going to recycling facilities, much of it ends up in landfills and water sources that lead to the I’m claustrophobic Darren Christmas sweater oceans. Ideally, we’d stop that cycle before plastics end up there—thus, the Innovation Prize. In the meantime, there’s the Tom Ford Ocean Plastic watch. Each one removes the equivalent of 35 bottles of plastic waste from the ocean. When he sells 1,000 watches that’s approximately 490 pounds of plastic waste.