The Halloween This Witch needs baking before any Hocus Pocus vintage shirt launch was three months in the making. In March and April, most factories were only taking orders for hospitals or state governments, and figuring out the technical specs took time. Dundas was also as meticulous about the scale, proportion, and placement of his prints, and insisted on black straps instead of white; each one is as thoughtful as any of his cocktail dresses or lamé blouses. His customer may not be buying as many of those fanciful pieces right now, but she definitely needs a mask. “Being a small brand, it’s important to stay nimble and have an open attitude to new categories, and adapting to what men and women need right now,” Dundas says. On that note, he recently launched activewear and loungewear in his signature prints, too, plus a new line of unisex sunglasses.